Table of Contents

  • Introduction
    • Purpose, Scope and Limitations
    • Sources and Methods
    • Report Organization
  • Sales Manager
    • Salary
    • Hours
    • Benefits
    • Long Term Prospects
    • Work Environment
  • Marketing Manager
    • Salary
    • Hours
    • Benefits
    • Long Term Prospects
    •      Work Environment
  • Conclusion and Recommendation
    • Pros and Cons of each position
    • Recommendation


Making a job choice is usually a tough and time-consuming procedure. The success of your career begins with a well-thought-out decision on the job path you should pursue. Our firm, Career Alert, has conducted considerable study into the two career choices available to you. We conducted interviews with individuals in both professions and will provide the results of those interviews to you. We hope that by reading this report, you will be able to make an educated and sensible choice that you will not regret.

Purpose, Scope and Limitations:

The goal of this study is to help you decide which professional path to choose. One of the possibilities being considered is a position as a Sales Manager or Marketing Manager. These two jobs will be assessed based on the pay, amount of hours worked, employment perks, and long-term career prospects.

How to Choose Professional Career Path

Sources and Methods

Through the websites,, and, Career Alert did comprehensive research on the career possibilities available for a Sales Manager and a Marketing Manager. These websites provided information on the current pay ranges for both Sales and Marketing Managers. Current Sales and Marketing Managers were interviewed to get insight into their jobs.

Report Organization

Career Alert thinks it is critical to make the best career choice possible. We are aware that a career decision is influenced by a number of variables, including the pay and employment prospects. Your worry is shared by both of us. Our success is determined on the success of our customers. We are committed to assisting you in determining if a Sales Manager or a Marketing Manager is the right career path for you.

Sales Manager  

A company’s sales program is the responsibility of a sales manager. Sales managers are in charge of setting the sales team’s objectives. They are responsible for allocating sales territory to sales agents (Halvorsen, n.d.). Furthermore, the Sales Manager creates training programs for sales personnel. Sales managers provide guidance and coaching to sales representatives on how to improve their performance and meet their sales targets (Halvorsen, n.d.). In order to assess the sales potential of specific areas and adapt to client preferences, a Sales Manager must be able to analyze sales data gathered by his sales staff (O*NET Online, 2011).


A monthly fixed salary, cash or stock incentives, and sales commission are common components of a Sales Manager’s remuneration. A Sales Manager’s annual compensation varies from $34,000 to $39,000. (, 2012). Total compensation can even go as high as $75,000, if the commissions and bonuses are included (CareerBuilder, 2012). According to the Bureau of Labor Statistics, the median pay for a Sales Manager in 2011 was $48.87 per hour, or $101,640 per year (O*NET Online, 2011).


A Sales Manager must be willing to travel three to four nights a week, every week because he has to visit the various sales territories under him (CareerBuilder, 2012).   Sales Managers must be ready to work more than eight hours a day because some customers may only be available after office hours. Moreover, most sales representatives are also occupied during office hours and their only time to meet with the Sales Manager is after their sales calls. It is a common norm among Sales Managers to work during evenings and weekends.


There are several benefits enjoyed by the Sales Managers. Aside from the hefty commissions and bonuses earned when the sales quotas are met, they may enjoy stock options or profit-sharing arrangements. Sales Managers enjoy travel benefits as well.

Long Term Prospects

According to the Bureau of Labor Statistics, employment of sales managers is projected to increase between 10% and 19% between 2010 and 2020, which is the average for all professions in the United States (U.S. Bureau of Labor Statistics, 2012). With the growing globalization, companies will always be on the lookout on ways to generate more sales; thus, there is a need for more effective Sales Managers.  Projected job openings for Sales Managers for the period 2010 to 2020 is 139,700 (O*NET Online, 2011). The top industries for Sales Managers are retail and wholesale trade and manufacturing (O*NET Online, 2011). Overall, a Sales Manager’s job may be considered to have a bright outlook for the future.

Work Environment

The job of a Sales Manager would require him to communicate with people in and out of his organization. He has to be in constant contact with his sales representatives.  Being a Sales Manager requires that he deals with his customers, the public or the community and the government. He spends a lot of time on the telephone to deal with his customers and subordinates. Communication through emails is a vital way of communicating with the sales representatives. Most of the time though, a Sales Manager is on the field conducting sales presentations or assisting his sales people.

Marketing Manager

A Marketing Manager is responsible for the planning, directing and coordinating of marketing policies and programs of an organization. It is the duty of the Marketing Manager to determine the demand for the company’s products or services and to identify their target market (O*NET Online, 2011). The Marketing Manager is in-charge of formulating the strategies with regards to the product, price, promotion and distribution of the products, which are attune with the needs of the customers.  He should be knowledgeable with the latest trends in the marketing of the company’s products or services.


As of 2011, the median wage for Marketing Managers is $55.78 per hour or $116,010 per year (O*NET Online, 2011). Based on the CareerBuilder website, a Marketing Manager can earn from a range of $34,000 to $57,000 a year (2012). Marketing Managers enjoy bonuses and commissions too.


A Marketing Manager’s job is a full-time job. Since Marketing Managers need to coordinate with several departments of the organization, they usually work long hours. Most of them work even after office hours and on weekends. 


Aside from a hefty salary, Marketing Managers get to travel a lot too. They attend trade shows and promotional activities of their products in several territories. Some Marketing Managers enjoy free membership in club organizations. They also get a lot of media coverage as part of their job to promote their products and services.

Long Term Prospects

It is projected that the employment growth rate for Marketing Managers will be between 10 to 19 percent from 2010 to 2020 (O*NET Online, 2011). Marketing Managers will continue to be an in-demand profession because organizations always strive to increase their market share in their respective industries. Projected job openings for Marketing Managers for the period 2010 to 2020 is 76,000 (O*NET Online, 2011). The top industries in this field are professional, scientific, technical services and manufacturing (O*NET Online, 2011).

Work Environment

The job of a Marketing Manager entails much coordination among the people within the organization and outside the organization. They have to communicate with the marketing and sales teams. They have to harness their relationships with the customers, advertisers, the media and the government. Their work activities include developing strategies and motivating their marketing teams. A lot of their time is spent outside the office to market their product or service.

Conclusion and Recommendation

Pros and Cons of Each Position

A major advantage of a career as a Sales Manager is the potential of having high earnings. Commissions and bonuses are often huge once the sales quotas are met.    Several perks are enjoyed by Sales Managers such as a car plan, gasoline allowance and travel benefits. Furthermore, as Sales Manager one is in control of his income because depending on his sales skills and hard work, one has the ability to earn more.

The major drawback of being a Sales Manager is the pressure to reach one’s sales targets. If one does not meet his quota, then he will not earn much. Aside from the pressure to produce, Sales Managers are confronted with problems regarding their sales representatives who do not perform well. Motivating one’s subordinates is a challenge for Sales Managers.

 A Marketing Manager has the advantage of being trained as an entrepreneur. Since a Marketing Manager is responsible for the formulation and implementation of the major strategies of a company, he becomes exposed to almost all the important aspects of managing a business. Of course, a disadvantage of this is that there is too much pressure on the Marketing Manager to perform well because the profitability of the company is greatly affected by his performance.


After much research conducted by Career Alert, it is recommended that you pursue a career as a Marketing Manager. Aside from the higher salary expected, this position will make you a well-rounded manager. You will not only be concerned with sales of the company but rather, you will be tasked with other marketing concerns such as advertising and distribution. A Marketing Manager position will be a good preparation for you in managing your own business or even occupying higher level positions in a company. As Marketing Manager, you will also enjoy a high salary and be entitled to commissions and bonuses. 

  • CareerBuilder, LLC. (2012). Search company profiles. Retrieved April 9, 2012, from Web site:
  • Executives on the web. (2012). Job search results. Retrieved April 9, 2012, from Web site:
  • Glassdoor. (2012, March 27). Sales and marketing manager salaries. Retrieved April 9, 2012, from Web site:,27.htm
  • Halvorsen, R. (n.d.). Sales manager job description. Retrieved April 12, 2012, from
  • O*NET Online. (2011). Details report for: 11-2022.00 – Sales managers. Retrieved April 12, 2012, from
  • O*NET Online. (2011). Summary Report for: 11-2021.00 – Marketing managers. Retrieved April 12, 2012, from
  • U.S. Bureau of Labor Statistics. (2012, March 29). Sales managers. Retrieved April 12, 2012, from
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